matcha Archives - Page 3 of 4 - Global Japanese Tea Association

A New “Tea-Generation” in Japan – Kenji Fukuya

We often talk about the many challenges that Japanese tea is facing nowadays. One of which, is the lack of young people […]

Prague Tea Festival has become well known among tea lovers in Europe – we too have written before about it. This year’s […]

A couple of months ago, the Kagoshima Tea Industry Assembly organised a project to promote Kagoshima tea around the world. A selection […]

The traditional whisk used to prepare matcha is called chasen (茶筅). It was invented in Takayama, a little mountain town in Nara […]

Two months ago we decided to start a series of interviews to young Japanese people that work in tea. They have been […]

We often talk about the many challenges that Japanese tea is facing nowadays. One of which is the lost of interest in […]

Matcha (抹茶) is one of the most traditional teas in Japan and it has even evolved into a way of life. For […]

On the 23rd of March we had one more Meet the Tea Farmer event. This time, the guest was Koichi Henta – […]