While the interest in tea continues to grow, learning about tea in person has been widely limited by the pandemic. Luckily learning online is still possible. In October 2020 we opened our level 1 – Japanese Tea Foundation Course online, and so far 16 students have completed it. Now we are happy happy to say that […]
On 31st January we are turning two! The first few years as a new organization are never easy. With the pandemic ravaging the world, last year proved especially bumpy. However, guided by the mission to bring new growth into the Japanese tea world through global collaboration, our team could not let the hands down and […]
For the last few years the Japanese Ministry of Agriculture, Forestry and Fisheries has been publishing reports about the Japanese tea situation. The reports normally include the overview of production, demand & consumption, import & export, etc. Most of these reports are only available in Japanese. A few exceptions were a report published in May […]
We are almost at the door to 2021. So it is just right to look back at 2020 – the year that no one could have predicted, one last time before we close the door shut behind. Celebrating the one-year anniversary of our association at the end of January 2020, we were hopeful and excited […]
At the end of the year it is time to look into the future. And Japan is actually looking 5 years ahead. The government set on a plan to significantly increase export of agricultural produce by 2025. The export of Japanese tea is expected to more than double from ¥14.6 billion in 2019 to ¥31.2 […]
November brings a beautiful change of colours in Japan, however, the situation in the tea world continues to be a difficult one. Many tea producers and sellers have experienced a drop in sales and profits this year. To assist the tea farmers, some tea regions, like Yokkaichi in Mie, are providing financial support. Perhaps the […]
Organised by The International Tea Appreciation Society, on 23d and 24th of November the Victoria Tea Fest Revival 2020 took place online! An extended Tea Symposium program was streamed live for 24 hours (!!!), with many different guests from around the world. Many of the talks caught our attention, but among them of course we […]
Tea education is one of the core activities of our association. We have been holding tea courses for several years and now have three levels on Japanese tea: Foundation, Intermediate and Master. Believing that the best way to learn is to experience it yourself, we strive to provide as much hands-on experience as possible. Most […]