rural japan Archives - Global Japanese Tea Association

Japanese Tea Report – May 2026

This year, Japan’s tea industry is once again seeing prices reshaped by the global appetite for matcha and the rising costs of […]

If you visit Japan, at some point you will definitely notice the love for “yuru-kyara” (ゆるキャラ), the cute funny characters that are […]

On the 29th of March, we had the last Meet the Tea Farmer event before the spring tea season. This time it […]

On 22nd February we had one more Meet The Tea Farmer Event. This was the turn of Morihiko Yamamoto, 5th generation tea […]

In January we started again our Meet the Tea Farmer events! The guest this time was Tatefumi Mataki, a young tea farmer […]

In the past we have published a few articles about different kinds of bancha. Nevertheless, we have never explained before what the […]

We often talk about the many challenges that Japanese tea is facing nowadays. One of which, is the lack of young people […]

Our last Meet the Tea Farmer event for this season took place last 24th of August. This time the guest of honour […]