79th National Tea Competition (第79回全国茶品評会) 2025
The National Tea Competition is held every year to recognize Japan’s finest teas across eight categories. This year’s competition was held in […]
Category: Tea News
Baisaō and the Popularization of Sencha in Japan
Baisaō, born as Gekkai Gentei (月海元叡) in 1675 in Hizen (present-day Saga Prefecture), lived during Japan’s Edo period. He is best remembered […]
Discovering Tanabata: The Star Festival of Japan
When people think of Japanese summer traditions, one beautiful event stands out: Tanabata (七夕、たなばた), also known as the Star Festival. Celebrated on […]
Chakabuki at Prague Tea Fest 2025
Prague Tea Fest 2025 was a blast and we couldn’t wait to tell you all about it! This special and warm festival […]
Prague Tea Fest 2025
On the 22nd and 23rd of February, the third edition of Prague Tea Fest swept excited tea lovers off their feet! As […]
Coffee Fest Madrid, 2025
From the 15th to the 17th of February, coffee took over Madrid with an intense weekend fair packed with events, tastings, workshops, […]
Unpacking the Matcha Shortage: An Insightful Look
By the time autumn 2024 rolled around, rumors of a significant “matcha shortage” began circulating globally. Since then, we have received numerous […]
Isecha Promotion Conference in Mie 2024
Two of our founding team members, Yasuharu Matsumoto and Simona Suzuki, recently had the honor of delivering a keynote speech at the […]