A matcha industry veteran and lifelong student of Japanese tea, Jules spent a decade shaping the U.S. matcha landscape. As a founding team member of Jade Leaf Matcha, she led marketing and helped scale the brand into one of the nation’s leading matcha companies, growing it into a multi-million-dollar business.
Today, she is the Co-founder of Mindful (Make It Mindful), a functional wellness brand inspired by her decade in the matcha industry and dedicated to building the new generation of L-theanine supplements. Mindful makes L-theanine—the amino acid found in matcha known for its calming properties—accessible and convenient. Alongside growing her company, she continues to share her expertise as an advisor to specialty matcha brands and as a consultant to specialty cafés seeking to evolve and elevate their matcha programs.
Her passion for tea and community also inspired her to create three Instagram communities in 2015—@matcha.sf, @matcha.la, and @matcha.nyc—helping people discover matcha in San Francisco, Los Angeles, and New York City. In 2017, she co-hosted the country’s first Matcha Festival in San Francisco, uniting thousands of matcha enthusiasts.
She is also the Co-founder of Saints of Steel, a 501(c)(3) nonprofit dedicated to building confidence and dignity for displaced individuals and communities through curated makeover events across the U.S.