Unpacking the Matcha Shortage: An Insightful Look
By the time autumn 2024 rolled around, rumors of a significant “matcha shortage” began circulating globally. Since then, we have received numerous […]
Category: Tea News
Isecha Promotion Conference in Mie 2024
Two of our founding team members, Yasuharu Matsumoto and Simona Suzuki, recently had the honor of delivering a keynote speech at the […]
National Japanese Tea Hand-Rolling Competition 2024
Tea production in Japan has largely concluded for the year, but November brings a special event – the National Japanese Tea Hand-Rolling […]
The 2024 Brussels Tea Festival: Taking the Pulse of the Belgian Tea Scene
At the heart of Brussel’s charming Ixelles, the iconic Art Deco Flagey Palace, overlooking two beautiful ponds, hosted the first edition of […]
Kyoto Wagashi Exhibition 2024
We are delighted to share highlights from the Kyoto Wagashi Exhibition, held in early November 2024 at Yuuhisai Koudoukan and the historic […]
Tea Blending in Japan
In the world of Japanese tea, after the main processing and the acquisition of what is known as “aracha” (crude tea), the […]
78th National Tea Competition (第78回全国茶品評会) 2024
Held every year, National Japanese Tea Competition celebrates and honors the craftsmanship of Japanese tea. This year’s event took place in Shizuoka […]
Japanese Tea Conference in Tokyo 2024
Japanese tea has faced challenging times with dwindling interest. But there are people who really love it and are striving to create […]