Global Japanese Tea Association

Highball (whiskey and soda split) is now a standard menu item at izakayas (Japanese style pubs). The rise of highball began in […]

Until more than a decade ago, the standard Japanese tea was a blended deep-steamed tea, 100g of which sold for 1,000yen. During […]

Humans have been drinking tea for thousands of years. Up to now  tea leaves have been dried and stored. In the past […]

Yabukita, Tsuyuhikari, Saemidori, Seimei. These are the names of tea cultivars. With the recent boom in single-origin teas, many of you may […]

In recent years, there has been an increase in the number of tea related media, and the delivery of information about Japanese […]

Tea consumption is decreasing. This is an urgent issue for those involved in tea, including producers and sellers. However, in the end, […]

More than 20 years have passed since the Japanese tea instructor system began, and various seminars and workshops have been held in […]

If you ask a tea lover, ‘Do you know tea?”, you will often hear the answer, “I like it, but I do […]