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Category: Tea News

2024-03-082024-09-24Tea Innovators, Tea News

3 times for 300 yen! Morning Bottle that can only be purchased in the morning, utilizing a filter-in bottle [mirume Shinryoku Sabou / Soma Matsumoto]

Tea is a liquid. To drink it, you need a container. The bottled tea consumption has continued for more than 30 years […]

2024-03-082024-09-24Tea Innovators, Tea News

How will tea production sites evolve with agricultural mechanization and robotics? The cutting edge of smart agriculture [Horiguchi Seicha / Daisuke Horiguchi]

Currently, more than 6 million tons of tea are produced worldwide. For the past 10 years this figure has been increasing by […]

2024-03-082024-09-24Tea Innovators, Tea News

Will tea-producing regions disappear due to the decline of the tea industry? 70% Zairai, zero driven harvesting machines, all pesticide-free. [Mandokorocha Ennokai, Cha Enmusubi / Ren Yamagata]

Probably few people would recognize the above photo as a tea field. About 100 years ago, before mechanization, tea fields looked like […]

2024-03-082024-09-24Tea Innovators, Tea News

From tea plantations to tearooms, the ambition and action to take on everything from industry to culture. The culture planner’s efforts to restart the tea industry and tea culture. [TeaRoom CEO Ryo Iwamoto]

Picasso and Van Gogh. These two great artists are in stark contrast. Van Gogh left 2,000 works during his lifetime, but only […]

2024-03-082024-09-24Tea Innovators, Tea News

Organic and certified. A new world of pesticide-free, shelf-grown, hand-picked, stone-ground matcha opens up. [Akahori Seichajo / Masamitsu Akahori]

Since the 2000s, matcha has become popular worldwide. However, the most popular matcha is culinary matcha used as a flavor in food […]

2024-03-082024-09-24Tea Innovators, Tea News

Let’s go beyond the limits! The Northern Limit Tea Project aims to plant 7,000 tea plants for tea production in Hokkaido. [Ryokuheki Chaen / Youichi Kourogi]

The tea plant is a subtropical plant native to Yunnan, China. For this reason, most of the world’s tea-growing regions are located […]

2024-03-082024-09-24Tea Innovators, Tea News

“I want to go to the tea farm!” There is less than one bus an hour and the nearest train station is 10 kilometers away. The secret behind the rush of foreign visitors to this tea production area on an isolated strip of land. [Kyoto Obubu Tea Farms / Hirokazu Matsumoto]

With the end of the coronavirus pandemic and the weakening of the yen, the number of inbound tourists – foreign visitors to […]

2024-03-082024-09-24Tea Innovators, Tea News

Expanding the business by elevating the familiar tea to a theme. Broadening tea possibilities from the perspective of hotels. [Ryumeikan / Hiroaki Hamada]

When you stay at a ryokan or hotel in Japan, there is always tea in the room. This is normal. However, when […]

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