Blog - Page 13 of 44 - Global Japanese Tea Association

2024-03-082024-09-24Tea Innovators, Tea News

Aiming to attract one million visitors a year. Can a commercial facility that allows visitors to experience tea become a hub that brings the ideal and reality of tea producers and consumers closer together? [KADODE OOIGAWA]

KADODE OOIGAWA, one of Japan’s largest commercial facilities for experiencing tea, was created through a collaboration of JA Oigawa, Shimada City, and […]

2024-03-082024-09-24Tea Innovators, Tea News

Planting and weeding tea plants with tea drinkers under the Tea Field Owner System. The joy of tea business supported by its fans. [Ashikubo Tea Works]

Have you heard of CSA? CAS means Community Supported Agriculture. Farming involves risks such as crop failure due to weather, pests and […]

2024-03-082024-09-24Tea Innovators, Tea News

Blending the best of Hawaii and Japan. The challenge of preserving Japanese tea with blended teas that meet the global demand. [Yunomi.life / Ian Chun]

Japanese tea exports began to increase after 2000 for the first time in about 30 years due to the global matcha tea […]

2024-03-082024-09-24Tea Innovators, Tea News

Target – olive oil. Abandoned tea fields across the country are heaps of treasures – tea seeds. The popularization of tea seed oil will revive abandoned tea fields. [Japan Tea Seed Oil Association / Kumiko Jito]

Tea production is declining and tea fields are disappearing. The total tea farm area in Japan has decreased by two-thirds in the […]

2024-03-082024-09-24Tea Innovators, Tea News

Three types of tea can be experienced for 500 yen per month, and the boundaries of tea are expanding every month. [TOKYO TEA JOURNAL / Mikito Tanimoto]

As collecting small online payments has become cheaper, subscriptions have spread to a variety of industries. Tea is a product that is […]

2024-03-082024-09-24Tea Innovators, Tea News

Matcha Latte Art is a live and entertaining approach to tea culture. Making tea more accessible to everyone [Chushutsu-sha / Kazuhiro Koyama]

Why does the term tea culture feel strangely heavy? The term tea culture has a different historical weight than coffee culture or […]

2024-03-082024-09-24Tea Innovators, Tea News

Limited to 12 people per day. A dessert shop with over-the-counter tea desserts that turn into an emotional experience for all five senses. [VERT / Toshihiro Tanaka]

Since the global matcha boom in the early 2000s, tea has become a popular flavor in sweets, such as matcha ice cream, […]

2024-03-082024-09-24Tea Innovators, Tea News

3 times for 300 yen! Morning Bottle that can only be purchased in the morning, utilizing a filter-in bottle [mirume Shinryoku Sabou / Soma Matsumoto]

Tea is a liquid. To drink it, you need a container. The bottled tea consumption has continued for more than 30 years […]