Simona

Nihoncha Award 2025

Nihoncha Award is a Japanese tea competition held annually to select the best tea of the year. It began in 2014, and […]

The ongoing global matcha boom continues to pose both opportunities and challenges for the Japanese tea industry. This year, many tea farmers […]

The National Tea Competition is held every year to recognize Japan’s finest teas across eight categories. This year’s competition was held in […]

The constantly evolving landscape of the tea industry has prompted both the national government and many tea-producing regions to explore ways to […]

This September we were delighted to host the second Japanese Tea Master Course of the year! It was a truly exciting to […]

As the tea seasons pass one after another, this year’s results have begun to emerge. For the first time since records began […]

The Japanese Tea Conference 2025 marked the third year of this growing initiative. The Tokyo edition, held on 19th July, offered a […]

2025 has been our third time to organize Japanese Tea Conference and the Kyoto edition took place on the 26th July. This […]