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Author: Matsu

2024-03-082024-09-24Tea Innovators, Tea News

Do consumers exist just to drink tea? Continuing to lower the threshold for consumers [Japanese Tea Ambassador Association / Yoko Mitsuki]

Tea consumption is decreasing. This is an urgent issue for those involved in tea, including producers and sellers. However, in the end, […]

2024-03-082024-09-24Tea Innovators, Tea News

The charm of tea conveyed from the tea-producing region. The production region support group grows through tea seminars that do not end with a single session [Yamecha Sommelier School / Shoko Takenaka]

More than 20 years have passed since the Japanese tea instructor system began, and various seminars and workshops have been held in […]

2024-03-082024-09-24Tea Innovators, Tea News

Who is the tea ceremony for? Office workers are modern-day samurai, the office kitchenette is the tearoom. [Office Kitchenette Style Tea Ceremony / the leader – (tentative) iemoto Hankyu Tanida]

If you ask a tea lover, ‘Do you know tea?”, you will often hear the answer, “I like it, but I do […]

2024-03-082024-09-24Tea Innovators, Tea News

Modern-day Baisao, who has equipped his yacht and campervan with a tearoom, and traveled more than 30,000 kilometers across the country to serve Japanese tea. Next, he sets sail into the world where 10,000 people are waiting. [Runahoan / Sosui (Hideaki) Hasegawa]

“From a hundred gold pieces to half a penny for tea. You can drink it for free. But nothing less than free” […]

2024-03-082024-09-24Tea Innovators, Tea News

Bringing the world of tea to cities and nature all around the globe with a portable tearoom. Kian – a tearoom that returns to the origin. [Masayuki Inaida and the abbot Seizan Toda]

The Tearoom ​​The tearoom is a space that marks the culmination of the all-encompassing art called the tea ceremony. While the word […]

2024-03-082024-09-24Tea Innovators, Tea News

Possibilities of Japanese tea from a creative perspective [REDD inc. / Jutaro Mochizuki]

Drinking tea at a bar. In this case, tea is nuanced to mean all non-alcoholic beverages. However, more and more people dare […]

2018-12-212022-05-31Tea Seasons

Frosted tea fields

Frost came to tea fields in Wazuka Kyoto.

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