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Author: Matsu

2024-03-082024-09-24Tea Innovators, Tea News

“I want to go to the tea farm!” There is less than one bus an hour and the nearest train station is 10 kilometers away. The secret behind the rush of foreign visitors to this tea production area on an isolated strip of land. [Kyoto Obubu Tea Farms / Hirokazu Matsumoto]

With the end of the coronavirus pandemic and the weakening of the yen, the number of inbound tourists – foreign visitors to […]

2024-03-082024-09-24Tea Innovators, Tea News

Expanding the business by elevating the familiar tea to a theme. Broadening tea possibilities from the perspective of hotels. [Ryumeikan / Hiroaki Hamada]

When you stay at a ryokan or hotel in Japan, there is always tea in the room. This is normal. However, when […]

2024-03-082024-09-24Tea Innovators, Tea News

The tea space on a tea farm is visited by 6000 people a year. Protecting the tea landscape and tea until quitting the job at a major company. [AOBEAT / Serika Tsuji]

A view of the tea farm. Deep green stripes woven by humans and nature. During the season of fresh greenery, the area […]

2024-03-082024-09-24Tea Innovators, Tea News

Turning ochawari into the national drink! With 100 types of ochawari and the Japan Ochawari Association, what follows highball will be ochawari! [Japan Ochawari Association / Tomotaka Tajimi]

Highball (whiskey and soda split) is now a standard menu item at izakayas (Japanese style pubs). The rise of highball began in […]

2024-03-082024-09-24Tea Innovators, Tea News

Raising the value and potential of tea by pairing it with meals and desserts. [LogiConnecTea / Tomoki Kawano]

Until more than a decade ago, the standard Japanese tea was a blended deep-steamed tea, 100g of which sold for 1,000yen. During […]

2024-03-082024-04-23Tea Innovators, Tea News

Enjoy the aroma of fresh tea all year round! Freshly steamed leaves are frozen and processed into tea at the shop. Frozen tea leaves open up new possibilities. [Baisa Nakamura / Eiji Nakamura]

Humans have been drinking tea for thousands of years. Up to now  tea leaves have been dried and stored. In the past […]

2024-03-082025-05-14Tea Innovators, Tea News

Smart breeding turns 10 years into 2! Using DNA information, we can create unique new tea cultivars full of individuality. [Shizuoka University / Takashi Ikka]

Yabukita, Tsuyuhikari, Saemidori, Seimei. These are the names of tea cultivars. With the recent boom in single-origin teas, many of you may […]

2024-03-082024-09-24Tea Innovators, Tea News

Japan Tea Guide – Nihoncha Seikatsu guides you through a variety of moving experiences. Make your life with tea more enjoyable. [Japan Tea Guide / Kazutaka Miura]

In recent years, there has been an increase in the number of tea related media, and the delivery of information about Japanese […]

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