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Category: Tea Persons

2024-03-082024-09-24Tea Innovators, Tea News

Three types of tea can be experienced for 500 yen per month, and the boundaries of tea are expanding every month. [TOKYO TEA JOURNAL / Mikito Tanimoto]

As collecting small online payments has become cheaper, subscriptions have spread to a variety of industries. Tea is a product that is […]

2024-03-082024-09-24Tea Innovators, Tea News

Matcha Latte Art is a live and entertaining approach to tea culture. Making tea more accessible to everyone [Chushutsu-sha / Kazuhiro Koyama]

Why does the term tea culture feel strangely heavy? The term tea culture has a different historical weight than coffee culture or […]

2024-03-082024-09-24Tea Innovators, Tea News

Limited to 12 people per day. A dessert shop with over-the-counter tea desserts that turn into an emotional experience for all five senses. [VERT / Toshihiro Tanaka]

Since the global matcha boom in the early 2000s, tea has become a popular flavor in sweets, such as matcha ice cream, […]

2024-03-082024-09-24Tea Innovators, Tea News

3 times for 300 yen! Morning Bottle that can only be purchased in the morning, utilizing a filter-in bottle [mirume Shinryoku Sabou / Soma Matsumoto]

Tea is a liquid. To drink it, you need a container. The bottled tea consumption has continued for more than 30 years […]

2024-03-082024-09-24Tea Innovators, Tea News

How will tea production sites evolve with agricultural mechanization and robotics? The cutting edge of smart agriculture [Horiguchi Seicha / Daisuke Horiguchi]

Currently, more than 6 million tons of tea are produced worldwide. For the past 10 years this figure has been increasing by […]

2024-03-082024-09-24Tea Innovators, Tea News

Will tea-producing regions disappear due to the decline of the tea industry? 70% Zairai, zero driven harvesting machines, all pesticide-free. [Mandokorocha Ennokai, Cha Enmusubi / Ren Yamagata]

Probably few people would recognize the above photo as a tea field. About 100 years ago, before mechanization, tea fields looked like […]

2024-03-082024-09-24Tea Innovators, Tea News

From tea plantations to tearooms, the ambition and action to take on everything from industry to culture. The culture planner’s efforts to restart the tea industry and tea culture. [TeaRoom CEO Ryo Iwamoto]

Picasso and Van Gogh. These two great artists are in stark contrast. Van Gogh left 2,000 works during his lifetime, but only […]

2024-03-082024-09-24Tea Innovators, Tea News

Organic and certified. A new world of pesticide-free, shelf-grown, hand-picked, stone-ground matcha opens up. [Akahori Seichajo / Masamitsu Akahori]

Since the 2000s, matcha has become popular worldwide. However, the most popular matcha is culinary matcha used as a flavor in food […]

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